Frequently Asked Questions

1. The Target. Defining Your Audience.
2. The List. Defining the Size of Your Market.
3. The Value Proposition. Defining Your Uniqueness Versus Your Competition's.
4. The Offer. Answering the Why You? Why Now? and the WIIFM? Questions.
5. The Delivery Method. The Best Media to Communicate Your Offer and When.
6. The Follow-Up.  Making the Sale and Nurturing the Customer Relationship.

Measure Against Business Objectives, Make Necessary Adjustments. Repeat or Reinvent.

 Don’t hire a marketing consultant if your product or service lacks clarity or differentiation, and you're hoping for a quick fix. No consultant can magically attract customers if your offering doesn't stand out or solve a clear problem. Additionally, marketing is too integral to your success to be delegated entirely to an 'expert.' A reputable consultant will only take your business on if they believe they can genuinely contribute to your growth. Rather than hiring a consultant to 'fix' everything, hire one for targeted, specific areas where their expertise can drive real results—something we'll explain in the next FAQ: Why Should I Hire a Marketing Consultant? 

 We help you develop a clear strategy and create a detailed tactical plan to increase traffic and drive revenue. By asking tough, insightful questions, we’ll challenge your current approach and help you focus on the key products and high-value customers that matter most. We identify resource gaps that may be hard for you to see and guide you in delegating or reallocating efforts where needed. We collaborate with operations to boost conversions—not just traffic—and implement, analyze, and interpret key metrics to measure success, ensuring your objectives stay on track and your focus remains on achieving measurable results.